As Datamonitor finds Chinese consumer lifestyles to have hardly been dented by the recession, its analysts say there are key steps international brands can take to properly cater to the country’s ‘market of contrasts’.
While the recession may officially be over it has taken its toll on the beauty packaging industry and manufacturers will have to turn to differentiation of packaging format, size and shape to attract consumers.
As disposable incomes rise for emerging market consumers, sun care will become more affordable to many, urging Euromonitor to advise that sun care manufacturers should look to grow sales in poorer countries.
Although green shoots of economic recovery have occurred in many of the key global markets, the recession may have a longer lasting effect on consumer spending patterns.